With so many cruelty-free and vegan brands expanding their make-up ranges, and working towards changing the face of the beauty standards we've become accustomed to, there is no reason to still use well-known brands that test on animals or only cater to one demographic. After LUSH released their 40 shade range of naked foundations, concealers, highlighters and lipsticks, naturally their next step was to cater to those of us who are fans of a strong eye look. They dropped 15 shades of eyeliners back in October, so yes it has taken me an abhorrently long time to write up my thoughts on them. But for fans of the long-discontinued Emotional Brilliance range which harks back to the old-school Lush days, or just aspiring MUAs who are passionate about all things that relate to the beauty industry, these eyeliners are a staple in any make-up bag. 

I consider myself somewhat of an eyeliner connoisseur, and if I had to insure any part of myself it would probably be my eyeliner wings. There are two things I look for in a good liner - a pen, and how dark the deepest shade of black is. However, when confronted with these gorgeous little jars of enticing colours and enchanting names (all named after different types of shells, which is the most adorable thing I've ever heard) it was hard to default back to my usual eyeliner comfort zone. I chose Abalone, Jujube and Venus, and managed to find the perfect winged eyeliner brush in my make-up bag. If you don't already own one, LUSH have that covered too - their Wing It eyeliner brush is designed for easy application and allows for an easy build up of colour and length. The brushes are also completely vegan, even down to the lacquer on the outside and made from recycled materials!


Each eyeliner is made with aloe vera gel and jojoba oil, giving it a creamy texture which is nourishing on the lids whilst also ensuring that the pigment sticks and lasts all day. It does take a little practice to find the balance between too little and too much on the brush, but once you've overcome that challenge, there's little else to complain about! Building the intensity of the colour is easy, and each product gives a lovely sheen to any eye look. They also have a handy guide on the website for what each liner looks like on different skin tones, thus highlighting once again how diverse and inclusive LUSH's make-up range truly is. What I love most however, is how versatile the eyeliners actually are. As well as the obvious use, their base makes it easy to blend them into a shadow, and with a thinner brush, they're perfect for creating intricate designs and more creative make-up looks.